This post shares a behind-the-scenes look at how IB3 packaging is being designed. It explains the thinking behind the designs and invites the community to vote for their favourite as we move towards a final decision.

Bowel incontinence is far more common than most people realise — affecting around 1 in 12 adults, and up to 74% of those with IBD at some point. It’s not just an issue for the elderly; childbirth, inflammation, nerve conditions, and even chronic diarrhea can all contribute. For many, the emotional impact — fear, isolation, anxiety — can be just as tough as the physical symptoms. But there are solutions, from medical treatments to simple lifestyle adjustments. Talking about it is the first step. You’re not alone, and you’re not without options.

Mild to moderate faecal incontinence exists outside hospital wards, yet products haven’t kept up. IB3 was created to fill the gap with pads designed for real life, not hospital beds or urine leakage.