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Why Mild to Moderate Bowel Incontinence Has Been Ignored

There’s some truth in this: faecal pads do need to be bigger than urine pads.
Bowel leakage often involves a sudden volume of mixed liquid and stool, and that’s genuinely difficult to contain.

But if, like me, you’ve found the current products completely unusable because of their size, then you already know the problem runs deeper.

Diapers and nappies are often suggested as an option. And yes they can work. But they’re designed primarily for urine, with bowel leakage treated as an afterthought. That’s the real issue.
Urine and bowel leakage are fundamentally different problems. They need different areas of coverage and very different absorbent materials. Urine products rely heavily on SAP (super-absorbent polymers). Bowel leakage needs a fluff-heavy core that can handle thickness, variability, and containment.

So why aren’t products being made specifically for bowel needs?

The answer is the same as it is for 99% of problems: money.

The faecal pads that do exist have almost all been designed for hospital settings. NHS wards burn through pads at a huge rate, making it a reliable, repeat market for manufacturers like Attends. From a business perspective, it’s easy money.

But people like us don’t fit that category.

Mild to moderate faecal incontinence outside a hospital bed absolutely exists.
And anyone who’s tried walking around in some ward-based pads knows how impractical they are. You can barely move, never mind live your life.

Then there’s the second money question:
Why is the market flooded with urine incontinence products that are also suggested for bowel use?

Because urine incontinence is a much larger market.

So, once again, people with mild to moderate bowel leakage are quietly forgotten.

That’s what IB3 is about.

My mission is to build something for the people who still want the confidence to go for a walk, pop to the shops, or leave the house without fear with a pad designed for them.
Not for urine.
Not for the hospital.
For real life.

Bowel incontinence is far more common than most people realise — affecting around 1 in 12 adults, and up to 74% of those with IBD at some point. It’s not just an issue for the elderly; childbirth, inflammation, nerve conditions, and even chronic diarrhea can all contribute. For many, the emotional impact — fear, isolation, anxiety — can be just as tough as the physical symptoms. But there are solutions, from medical treatments to simple lifestyle adjustments. Talking about it is the first step. You’re not alone, and you’re not without options.

Mild to moderate faecal incontinence exists outside hospital wards, yet products haven’t kept up. IB3 was created to fill the gap with pads designed for real life, not hospital beds or urine leakage.

I analyse your stool for a living — and as someone with ulcerative colitis, I know firsthand how much a tiny biomarker can change your life. Let’s talk faecal calprotectin: the test that’s saved countless people from unnecessary colonoscopies and transformed how we diagnose and monitor IBD. It’s simple, powerful, and (despite the smell…) one of my favourite things we run in the lab. Here’s what it is, how it works, and why it matters more than you think.