A quick story:I had ordered some diapers from amazon. Terrible, bulky things. Kind of inspired the whole journey of IB3 in a lot of ways. 

A few days before i had a music festival, i had left the bag of them out in my living room. Maybe that was mistake number one. Anyways a friend came round, and all it took was a quick glance to realise what they were, and who they were for.

It was another instant hit of shame. Weird thing i guess, but there is just so much stigma attached to them that is was a tough moment. 

So IB3 packaging was going to be different. 

No clinical packaging, with pictures of the pads/diapers on the packaging. 

No pictures of the elderly. 

Removable sleeve, so if you want, bin the sleeve and all you have is a brown box lying around.

Plain, anonymous shipping packaging, incase a neighbour accepts it on your behalf. 

Camouflage design reflecting the discreet, hidden nature of wearing the pads. 

Ordering a box of these is designed to feel just like any other sanitary product, without the stigma. A small change, but having been through this, a BIG deal.