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How a Music Festival Toilet Gave Me the Idea for IB3

You get a lot of time to think when you spend half a music festival sat on a port-a-loo.

In the midst of my worst flare to date, I just couldn’t find a discreet pad. The best amazon could offer was a super, bulky, giant, babies nappy.

That felt degrading.

Just making it to work became a challenging road trip of toilets.

But life doesn’t stop at FI and IBD. I wanted a pad that understood this. A pad designed for life, not the hospital bed.

So IB3 was born.

It was going to be discreet.

It was going to inspire confidence, not shame.

It was going to destigmatise and support, donating 10% to IBD charities.

So, my mission: To be at the same festival next year (Download, 2026) at the Crohn’s and Colitis stand offering free IB3 pads to anyone who needs them, like I did.

AI Generation for Packaging Concept:I wanted a design that conceals its purpose and breaks from the clinical, age-focused imagery of typical products — a camouflage pattern to symbolise discretion.

Who is the founder?

Thats me Chris.

(Still) Working as a Senior Biomedical Scientist in Haematology at a busy NHS hospital. Diagnosed with ulcerative colitis when I was around 23.

Now 33, I’ve dedicated the last decade to healthcare in the U.K. but felt IBD needed as much focus and energy as we can muster.

After struggling for years with my least favourite symptom (yup, I’m talking about urgency). There was a lack of conversation around it, and most significantly a lack of products.

By donating 10% of sales to charity, giving as many pads out for free whoever needs them. IB3 is my small personal attempt and tackling my own diagnosis and trying to help others in the process.

It would mean the world to me for you to join me on this journey. If you want to learn more visit: www.IB3Discreet.com

Thanks for reading!

Chris

Thats me. At download 2025. Mid flare up. IB3 was born here sat on a port-a-loo.
Thats me. Looking skinny. Mid flare up during download music festival 2025. I needed IB3 during this flare up.


Living with IBD means navigating a world of unpredictable guts, questionable diets, and hospital gowns that refuse to close properly. From “Satan’s Sprite” colonoscopy prep to watching your insides on a 4K screen, it’s a journey that demands equal parts patience and humour.

“The Ballad of My Rebellious Bowels” is my love-hate poem to life with IBD — the pills, the scopes, the flare-ups, and the brave laughter in between. Because if we don’t laugh about it, well… we’ll probably just cry (and let’s be honest, dehydration is already an issue).

In the middle of my worst IBD flare, I couldn’t find a discreet pad — so I decided to create one. That’s how IB3 was born.

Ultra-processed foods double IBD risk. Study of 116k adults links processed meats, soft drinks, fried foods & additives to higher inflammation.